MEDIA ALERT: Matildas jerseys selling 13 to one compared to 2019 tournament
As the Matildas’ electric performance on the world stage grips the nation, Nike has revealed unprecedented demand for the team’s jersey, with 13 times as many sold to date in the Australian marketplace, as were sold before, during and after the 2019 tournament.
The record-breaking figure of sales also means more Matildas jerseys have been sold in the Australian marketplace in the past three months than for any previous tournament.
Nike Pacific Vice President and General Manager Ashley Reade said the record-breaking sales reflect the wide-spread impact of the Matildas, and the power of women’s sport to unite the nation:
“This year’s tournament is a generational moment for sport and culture, and never has this been more strongly reflected than the past week. To see Australians of all ages rally around the Matildas is a catalysing time for women’s sport and these unprecedented jersey sales only cement their status as national icons.
They continue to inspire us all with their captivating performances and genuine love for each other, their fellow athletes and the beautiful game.”
The Matildas jersey is available now in Women’s, Men’s and Youth from Nike stores, Nike.com, Rebel and UltraFootball.
Follow Beyond 90’s coverage of the 2023 FIFA Women’s World Cup.
